Read this article from The Bamboo Project

“For the past several months, I’ve been fortunate enough to be inundated with work. I say fortunate, because as an independent, to have more work than you can handle is a good thing, especially in this economy. Please know that I am not getting ready to complain about the quantity of my work. I am truly grateful for what is coming my way.

However, I am thinking about how creativity can be sucked out of you when you’re doing “been there, done that, but it needs to get done again ASAP” kind of stuff. I’m always championing the need to to bring new eyes to old projects, but find that I’m not necessarily doing such a great job with that all the time. I see how easy it is to do what you’ve done before because it was successful and you need to get things accomplished as quickly and efficiently as possible.”