Read this article from Internet Marketing for the Newbie.

“Podcasting is a powerful, inexpensive and easy new medium for sharing your message with a focused and passionate audience. As a podcaster you’ll become a recognized expert in your area of interest or expertise.

You can use podcasting to boost your credibility, build your list of customers and gain a fan base very quickly. This makes podcasting a great tool to promote a product or service. Here are four reasons you need to start a podcast today whether for fun or for business.”