Read this article from Niche Marketing Explained.

“It’s important to build up your own list of suscrbers. “The money is in the list,” as they say. This is very true. Having your own list of subscribers can make a huge impact on your work from home business. I’m not going to bore you about the many benefits though, because I want to explain to you how to build a list of subscribers in as little as a week using PLR content.”