This article is from The Vancouver Sun.

“More layoffs. Giving back bonuses. Fewer work days to save the company from firing people. Doing the job of the three people that were let go in your department. Not hiring the five people you were thinking about hiring. Trying to find a job in this climate. Whether you are an employee in a big, medium or small business, an entrepreneur, or about to enter the workforce, it has never been more important to understand the power of having, maintaining and developing a strong personal brand.

Never before have there been more ways for you to connect and build your personal brand through digital channels. Never has a simple search on Google been able to tell us more about a person — who they are, what they do, and why they matter.” Read article.