This article is from Practical Ecommerce.

“Most people shop online for convenience rather than customer service. And while inroads have been made into providing better customer service online, the personal aspect is often still missing.

Enter Twitter, a social networking and micro-blogging tool that allows you to send 140 character updates to whoever is following your profile and to the public Twitter stream. Although 140 characters may not seem like enough for meaningful information, you’d be surprised by how much you can fit into such little space. But, it’s the ability to have conversations with customers that makes Twitter extremely valuable to any ecommerce site.” Read article.