This article is from Lafayette Online.

“In an economy shedding jobs, some unemployed people might think it’s time to become their own boss. Before they go to work for themselves, they’ve got another job to do: develop their business idea, said Maria Marshall, a Purdue University agricultural economist and rural business development specialist.

Starting a business isn’t as simple as it might seem, Marshall said. Prospective entrepreneurs should consider the type of product or service they plan to offer, the market for that product or service, and how much revenue they will need to keep their business afloat, she said. A Purdue University online resource can help.” Read rest of article.