The Internet has changed the way we market and promote ourselves because it offers us a quick and cost efficient way of accessing thousands of people in our niche markets. So if you are not promoting yourself, or your business online, you’re losing potential work, contacts, clients and customers.

Here are 21 reasons why you (or your company) should establish a presence on the Internet

1. to create an opt-in customer database (marketing gold mine)
2. to increase your credibility in your marketplace
3. to sell your products or services to desirable niche markets
4. to improve customer service
5. to increase public interest about yourself or your company
6. to allow feedback from customers and clients
7. to make it easy for your customers and clients to reach you
8. to keep your business open 24 hours, 7 days a week
9. to publish a newsletter for no cost
10. to educate and train your employees
11. to stay in contact with your sales force
12. to reduce your advertising and promotional costs
13. to reduce postage and printing costs
14. to release time sensitive materials
15. to open international markets
16. to answer frequently asked questions
17. to cheaply test new products and services
18. to obtain financial support and raise funds
19. to make changes quickly
20. because your customers and clients expect it!
21. because your competitors already are!