This article is from Folk Media.

“What if your business had its own cable channel to program? My friend Michael Hoffman often asks this question when talking with people about online video. And he’s right to ask.

Let’s suppose I hand you the keys and control of a 24 hour cable TV channel. I then tell you that your business is free to program that channel with any content that you want. Would you place your 30 second TV ad on a loop all day? Would you play your corporate training videos? Would you place a static screenshot and bullet point list of what your business does?” Read rest of article.