This article is from the Vancouver Sun.

“Size matters when it comes to an e-mail’s subject line, according to a new study of more than a billion e-mails, but it’s not the only consideration for Canadian job seekers, corporations and even parents who want their messages to stand out amid fierce inbox competition.

The research conducted over a one-year period by the world’s largest permission-based e-mail marketer found that while shorter subject lines generally outperform longer ones, word choice and order are also “vitally important” to decreasing the probability e-mail will be deleted before it’s even opened.” Read rest of article.