Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions.

Some viral marketing techniques

1) Ebooks and reports are among the ideal viral marketing tools. It costs almost nothing to create an ebook. You can either offer it for free in various ways or sell it.

2) Free opt-in ezines are used as a viral marketing technique to build targeted lists which is a must for any online marketing business.

3) Offering viral articles for reprint is another effective viral marketing tool.

TIP - Direct Marketing Techniques are “evergreen”- you just have to adapt them to the changing environment of the Internet