1. be prepared to work
2. you can’t be in it for the short run
3. start small, and develop over time
4. target your audience
5. write about what you know and what you like
6. think of an original name
7. remember to have fun
8. listen to your subscribers (do surveys)
9. provide a link to your website
10. use good grammar
11. be honest in your communications
12. be polite
13. offer them valuable content
14. make it easy for them (to sign up/to unsubscribe)
15. don’t ask for too much information
16. develop a relationship with your subscribers
17. be prepared to “fire” some subscribers
18. archive your issues and offer sample issues
19. promote your ezine in your email sig file
20. treat your readers to sales and discounts
21. do an ad swap with other ezines in your niche
22. keep up a regular publishing schedule
23. include the ‘Benefits of Subscribing’ to the newsletter
24. give your visitors an incentive (bonus) to sign up
25. place a ‘Privacy Statement’ next to the sign up box
26. involve your subscribers in your ezine
27. include testimonials
28. Don’t Spam!