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  • E-mail Marketing: How It Can Help In Your Online Business
    Written by Comments Off on E-mail Marketing: How It Can Help In Your Online Business
    Last Updated: October 12, 2008

    “E-mail Marketing: How It Can Help In Your Online Business”
    by Gwyn Estember

    We all know and understand the power of email and how it can affect our lives. Truly, the service that email provides, achieves our desire of easy and immediate results to our mails. Undeniably, email provides higher response rates than direct mail or even to online banner advertising. That is why most businesses today, use email as part of their marketing strategy. Using email as a form of internet marketing is called email marketing. A form of advertising using emails as a means of communicating commercial messages to an audience.

    Emails are easy to generate and to retrieve as well. The call to action is clear with the easy to click links features it provides, that is why email marketing generates an immediate response. Business of all types and sizes can achieve outstanding results with email marketing. It is one of the most powerful marketing tools available today which requires only a small amount of time and an even smaller amount of money.

    When used properly, Email marketing as a marketing tool can help increase your sales conversion. It can also generate repeat sales, up-sell and cross-sell products and services and retain more customers. As compared to traditional media, email is fast, extremely cost effective, personal and interactive.

    1. Cost effective because it reduces marketing costs for no printing required, mailing or media expenses.

    2. Generate repeat sales, up-sell or cross-sell products for it allows more frequent customer contact which translates into higher revenues.

    3.The reduction of costs and timeliness associated with email marketing allows business to communicate with customers more frequently and thus retaining them.

    4. Email marketing enables you to take on the initiative to communicate with your existing customers and even prospects rather than waiting for them to go to your website. An effective way to drive site or store traffic, develop loyalty among customers and thus increase your sales.

    On the other hand, when you do email marketing you should not only think of your own purpose of sending mails. You send mails with the purpose of increasing your customer’s base, enhancing relationship with your current customers or convincing them to buy your product. But you should consider also other factors that your customers will likely read your emails or it will just fall to look like a spam. So right timing is in all things the most important factor. The right message to the right person is only the right message to the right person if it arrives at the right time. Always think of the right time to send your email. Otherwise, your efforts will go to nothing. Many companies now send unsolicited bulk email or spam. To avoid this to happen, consider triggers to your emails that your customers would likely to respond to them.

    Another thing that the email features is the measurable results. You can easily test and view statistics of email campaigns or which message generates the best response and alter your campaign accordingly.

    Gwyn Estember is an employee of DotComSecrets which teaches various internet marketing strategies to internet business owners.

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  • 5 Points to Consider when Publishing an Ezine
    Written by Comments Off on 5 Points to Consider when Publishing an Ezine
    Last Updated: October 11, 2008

    1. Make sure that the content of your newsletter pertains to and closely associated with your business or the theme of your site.

    2. Ensure that you have well written, information riddled and content rich articles. You articles will be the body of your newsletter and that they should be able to excite your readers as well as provide information.

    3. Fact-check your articles. Make sure that you provide true facts and figures so that your reputation as an expert and knowledgeable in that field is not questioned

    4. Provide fresh and new articles that can provide new information to your subscribers. If you publish stale and old news in your newsletter, there is a tendency that people or your subscribers already have read and known about them

    5. Never use copyrighted materials such as photos and articles. This is outright plagiarism, you may get into a lot of trouble for this.

    Building a list is crucial, only a small percentage actually subscribes for an opt-in list. Many people find promotional mails annoying but of you provide a good newsletter or promotional material, you will see your list build up and grow. You can also achieve this by having good content on your site. If people like what they see and read on your site, then they surely would want more. Newsletters would be a way to attract them back to your site.

  • Make the Most Out of Social Media Websites
    Written by Comments Off on Make the Most Out of Social Media Websites
    Last Updated: October 11, 2008

    The first step, in making the most out of your social networking experience, is to familiarize yourself to the online community or communities that you belong to.

    When examining the website of the online community that you belong to, it is advised that you examine the terms of use agreement. This agreement often outlines what you can and cannot do online. Many websites, including social networking websites, will terminate your membership if you are found violating these agreements.

    By reading all of the rules and restrictions of the social networking website you belong to, you should be able to ensure that you can continue to use and enjoy the site.

    By researching each social networking website online, you should easily be able to familiarize yourself with the advantages and disadvantages of each. And, since most social networking websites are free to use, there are no risks associated with giving the network a try.

  • Use Social Networking to Promote Your Business.
    Written by Comments Off on Use Social Networking to Promote Your Business.
    Last Updated: October 11, 2008

    When it comes to social networking, there are many individuals who think of online friendships or online relationships. While these types of relationships are the most common, you can also use social networking for business. However, this does not mean that you should completely forget about the other online social networking websites, the ones that are designed to make online friendships.

    If you are looking to join an online community, you will need to create your own profile or profile page. If you are planning on joining a traditional social networking website, to gain access to millions of potential new customers, you are urged to be careful when making your online webpage or profile. One thing that Internet users hate is being solicited for business. This does not mean that you cannot use social networking to your advantage; it just means that you need to be careful with how you do it.

    By joining a social networking website, especially one that is popular and has a large number of members, you should be able to generate interest in your business, including the products or services that you sell. Who knows, but that interest generated could turn into sales; thus making your social networking experience more than worth it.

  • What is Social Networking? (Web 2.0)
    Written by Comments Off on What is Social Networking? (Web 2.0)
    Last Updated: October 11, 2008

    “Web 2.0” is a name coined several years ago by Tim O’Reilly. He used it to label the many changes that were occurring in the design of websites, the many new platforms, technologies and social interactions that were springing up on the web.

    Social networking is defined as individuals getting together into specific groups – like a small community or a neighborhood. The Internet is filled with millions of individuals who are looking to meet other Internet users and develop friendships.

    Social networks connect people at low cost and this can be especially beneficial for entrepreneurs and small businesses looking to expand their contact base.

    Social networking websites are like an online community of Internet users. Depending on the social networking website in question, many of these online community members share a common theme and once you are granted access to a social networking website you can begin to socialize. The friends that you can make in a Social Networking site is just one of the many benefits to social networking online

  • Using Keywords to Get More Traffic for your Blog
    Written by Comments Off on Using Keywords to Get More Traffic for your Blog
    Last Updated: October 11, 2008

    By posting daily blogs with the keywords of your business included in the content can have remarkable effects on the search engine ranking of your site and net you more traffic.

    Getting picked up in search engines can lead to huge masses of traffic heading to your site everyday. The amazing thing about blogs is they are picked up by the search engines almost as quickly as one posts to it, which makes it a wonderful tool for SEO purposes.

    Another way blogging can help your sites search engine ranking is by the quality score. Most search engines, including Google rank sites with a quality score: the more unique, the content, the higher the quality score.

    If a website is just a sales page, and a few pictures, the quality score will most likely be low. But if a site has a blog on it, with original, daily posts, the quality score becomes much better, and the site gets ranked much higher when people are searching for your keyword terms.

  • Niche Blogs
    Written by Comments Off on Niche Blogs
    Last Updated: October 11, 2008

    The most common use of a blog is that of a journal, a piece of writing involving some aspect of the author’s day-to-day life. But blogs can also be a great tool for marketing your business and services as well.

    Having a niche blog is something that can be profitable and easy, (or challenging and difficult) depending on how you handle the day-to-day posting.

    The most important part of getting the most out of a niche blog is by becoming the go to place for information in this niche. That means creating a blog that is constantly updated and is accurate in the stories relating to the subject. If you do this with your niche blog, expect big time results.

  • Viral Marketing
    Written by Comments Off on Viral Marketing
    Last Updated: October 11, 2008

    Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions.

    Some viral marketing techniques

    1) Ebooks and reports are among the ideal viral marketing tools. It costs almost nothing to create an ebook. You can either offer it for free in various ways or sell it.

    2) Free opt-in ezines are used as a viral marketing technique to build targeted lists which is a must for any online marketing business.

    3) Offering viral articles for reprint is another effective viral marketing tool.

    TIP – Direct Marketing Techniques are “evergreen”- you just have to adapt them to the changing environment of the Internet

  • Tracking and Testing Website Results
    Written by Comments Off on Tracking and Testing Website Results
    Last Updated: October 11, 2008

    The success or failure of your website depends greatly on how specifically you have defined your website goals. If you don’t know what you want your site to accomplish, it will most likely fail to accomplish anything.

    If you expect your site to stimulate some form of action, whether it is visitors filling out a form, signing up to your free ezine, or purchasing a product, there are steps you can take to insure that your website is functioning at peak efficiency.

    Tracking is one of the most important things you will need to do with your website. Do you REALLY know how your Web site is performing? Do you really know where your Web site visitors are coming from? What search engines are people using? What keywords are they using to find you? What is your “Return on Investment” on your pay-per-click campaigns.

    What to Track and Measure

    1. How many people visited your site
    2. What keywords they used to get there
    3. How often do people come back
    4. What pages are looked at (highest to lowest)
    5. Which pages aren’t looked at all
    6. What percentage of your visitors turn into customers
    7. Referrals – what search engines, pay-per-click / ad campaigns or Web sites are driving traffic to your Web site?
    8. Visitor Behavior – what traffic patterns do visitors use to wind their way through your Web site? Are there patterns that you can identify in regards to the path visitors use to navigate your site?
    9. Search Engine Rankings – Where do you rank for specific keywords or key phrases with various search engines or directories?

  • 15 Questions You Must Answer About Your Website
    Written by Comments Off on 15 Questions You Must Answer About Your Website
    Last Updated: October 11, 2008

    1. What is your Website about? (What are your objectives?)

    When someone first visits your Website, they’ll ask one question of everything your Website does, “What’s in it for me?” To be successful, your Website has to show your visitors what they’ll get from your site rather than from a competitor’s site.

    2. Who is your Website for? (What is Your Niche Market)

    When your Website is “well-niched,” you have created an Online presence that is so tightly focused in it’s market that potential clients and customers will seek you out – the right kind of customers who will purchase your services or products from you over and over again.

    3. What is your USP? (Unique Selling Proposition)

    Your Unique Selling Proposition (USP) is simply a short mission statement that reveals to your customers and clients what makes your business (or you) unique from the competition.

    4. What is your PVR? (Primary Visitor Response)

    The Primary Visitor Response is one of the most crucial elements of your entire Website. Before you begin to even think about Website design, graphics, content, advertising and marketing, you must know your PVR: what is the main action you want the visitor to take when they first visit the Home Page of your Website.

    5. Visitor First Impressions (The Look and Feel)

    When designing a commercial Website, graphics and pictures should not be used to just entertain your visitors – they should also be used to help your visitors focus their attention on your text.

    6. Web Page Title (Important for Search Engines and Visitors)

    Creating benefit-rich web page titles is one of the most important jobs of successful Internet Marketing. Each web page needs to have a title that answers the first-time visitor’s question, “What’s in it for me?”

    7. Meta Tag Keywords (HTML Source Code)

    “Key” words are the words someone uses to find your Website and they are one of the your most important marketing tools because if the proper “targeted search” words are not in the source code or in the content of your Website, the search engines won’t find you – and no one will ever visit your Website!

    8. What is your URL? (Domain Name)

    If you want your business to have a professional Internet presence, you should have your own domain name (URL) because it creates instant credibility and it will usually rank higher in the Search Engines.

    9. The Importance of Credibility (Building Visitor Trust)

    When people first visit your Website, they will be skeptical of what your Website tells them and hesitant to purchase your products and services. Online customers don’t want to buy from an unknown Website – they want to buy from an individual they can trust. (Social Proof)

    10. Testimonials (Credibility – Customer Comments)

    Testimonials and comments from satisfied customers are one of the best forms of advertising – but to be effective, they must be verifiable. (at the very least, use their full name, city, country)

    11. Contact Information (Establishes Content Authority)

    Because of the anonymity of the Internet, visitors to your site want to know whom they are dealing with and what their credentials are.

    12. Products and Services (What is Your Website Selling)

    To successfully market your products or services on the Internet today, you must first find out what people “want” (not “need”) then sell it to them! This “little known secret to Internet profits” is what all successful Online marketers follow: find the “want” first, and then find a product or service to fulfill that want!

    13. Website Usability (Technical Information)

    A good rule of thumb to follow when designing your Website is to assume that everyone who visits your site is new to the Internet. Therefore, your Website needs to follow the KISS principle. (Keep it Simple)

    14. Website Structure (Ease of Navigation)

    The single most important point to ease of Website navigation is how you design your links. The content of your Website needs to be divided into logical categories with easy to understand links so that a visitor is no more than 2 clicks away from where YOU want them to go.

    15. Linked Pages (Used to Score High with the Search Engines)

    Each search engine looks for keywords in a different way and they are constantly changing the way they do their searches. But one factor should remain constant – by including links on your pages that lead to other related Website resources, you will score higher in the Search Engines. You also want links coming back from other related Websites as well. (Always include a Links page.)